We all take in massive amounts of content on a daily basis. Even if you’re not a technology junkie and believe in putting away your smartphone during movies and meals, you can’t avoid it.
Companies with something to promote produce most of that content. I’m sure you’ve noticed that some of this content is helpful, entertaining, enlightening and thought-provoking. But some of it is downright awful.
If you produce content to market your business, this list of 12 rules for creating incredible content will help you maintain a permanent residence in the first group and effectively avoid the latter:
1. Cater to your prospects-not your peers.
It’s an easy trap to fall into: creating content we think will be impressive in our industry. We like to talk about the latest techniques, most advanced technologies and most impressive approaches.
But you need to ask yourself: Does the content I produce attract prospects or simply impress other people in my line of work?
Chances are the type of information your prospects want is entirely different from the type of content your colleagues will compliment you on.
2. Learn that everything is content.