To market an online business, you have to write compelling copy that engages readers and encourages them to buy.
Wouldn’t it be great if you could create content faster without giving up on quality?
Below are 15 content creation apps that will make your job and life easier—helping you to come up with content ideas, write them up and promote your work.
Phase One: Developing content ideas
Things happen constantly in every field. As a writer, you can’t afford the time it takes to browse tons of websites to look for interesting news. This Web app gathers news from an array of websites.
Users can select the sources and sort the news by topic. Just log in, and the news comes to you.
Sometimes people expect to find material solutions to the problems they read about. For an appealing topic, find a new and innovative product.
Start the article with the problem, suggest the solution, and introduce the product that can sort things out. MindNote is a great place to apply this method.
ContentGems puts together particular kinds of news in one daily email. Choose the topics of interest, and a list of articles will come straight to your inbox, helping you come up with a writing topic every day.
4. FAQ Fox
FAQ Fox gathers information from a large variety of websites so you can see which topics people are looking for online.
Users type in a term, hit search and select the websites they want to track. Next, the platform displays questions and answers related to that particular term. Writers can discard the unsatisfactory answers and create a substantive article on that topic, guaranteeing readership.
Creativity Portal helps writers and other artists guide their creativity. It provides inspirational materials: e-journals, articles, posts, and so on.
Read about the topics that interest you, and use them for inspiration, information, writing style, etc. (Just remember not to plagiarize.)
Phase Two: Creating better content
Sure, marketing is kind of on autopilot these days, but writing still requires a human mind—and it can be exhausting.
Fortunately, smart IT guys have invented several content creation apps to help us research, write, edit and design content.
Below are some top picks:
Proofreading takes time and energy. Wouldn’t it be better to start writing the next article than editing the completed one?
In this case, you need professional editors willing to verify and improve the content. Papersgear has a great team of experienced employees who can help you publish perfect articles.
Also, if you need help writing something, this website’s writers cover all niches and deliver impressive work.
Ernest Hemingway was well known for his style—simple, short sentences. This platform guides writers to create easy-to-understand phrases and text. You just copy and paste text and see the evaluation.
At first, I was happy to learn that our articles were at college level or higher, but that is the opposite of what you should aim for.
Online readers want to grasp an article’s theme as quickly as possible. The tool also spots passive voice, which weakens, lengthens and complicates sentences.
Once you have decided on the topic of your next article, you must determine what to include in it. InboundWriter helps you monitor your topic, so you can make improvements and add information that will resonate with readers.
This amazing tool helps with organizing and structuring an article.
Your life becomes easier when things are clearly in front of you. Use this platform to create diagrams, charts, infographics, and so on, by dragging and dropping. It even accepts photos.
However, it has a major downside: Every project is public, unless the user pays for it.
Through Glipho, writers publish their content and users worldwide can come up with ideas for the sequel. What better method to find out what people want to read about?
Submit a part of an article, and wait for reactions. Then, choose the best idea and finish the text.
Phase Three: Content targeting and optimization
After the content is done, it’s time to check its effectiveness. Marketers bet on emotional keywords and SEO; these methods help ensure readership.
The following online tools evaluate content in this way, telling you whether a title is weak or too long and whether the content is redundant or has too many SEO terms.
That helps writers improve the content and make it more “commercial.”
Only 62 percent of readers go beyond the headline of an article.
Headline Analyzer, created by CoSchedule, identifies what kinds of words the title contains (common, uncommon, emotional, powerful) and the headline type (if you get “generic,” keep trying). It analyzes the length and even offers a Google search preview and an email subject line preview.
It also shows you the keywords and the sentiment evoked by the title. (You want positive emotions.)
The team at Zmags can create digital materials to capture your audience’s attention and attract eyeballs. The website offers several products that help writers develop and publish content.
Draw readers by letting them know you exist. Use PRWeb to send search-engine-optimized press releases. These will promote your articles to everybody interested in that particular topic-subscribers, site visitors and journalists.
14. Scribe content
Scribe analyzes readers’ preferences and tells you whether the content is optimized for sharing by collecting conversations from Twitter and Google Plus based on the term the user introduces. This guides the user toward creating content that will rank higher on search engines.
The TMM team of industry professionals offers an informed opinion on whether your marketing or advertising materials will be successful.
Along with the assessment, the marketers offer guidelines for improving the content. Take advantage of these critiques, and use them for future campaigns.
A version of this article first appeared on JeffBullas.com.