15 stats about consumer mobile use

1. The majority (52 percent) of adult cell owners used their devices while in a store.

2. Cell owners ages 18-49 are significantly more likely to use their phone for online product reviews.

3. Thirty-three percent of adult cell owners used their phone specifically for online information while inside a physical store.

4. Thirty-eight percent of cell owners used their phone to call a friend while they were in a store for advice about a purchase.

5. Twenty-four percent of cell owners used their phone to look up reviews of a product online while in a store.

6 . A quarter of adult cell owners used their phones to look up the price of a product online while they were in a store to see if they could get a better price somewhere else.

7. Nearly half of 18-29 year olds called a friend for advice about a purchase.

8. Half of household incomes over $50,000 used cell phones for product reviews and advice.