In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.
It’s within your grasp to get better email attention rates today. A free guide reveals all the essentials, from smarter subject lines to tricks for mobile design.
Will Boomers use that mobile app of yours? Are your millennials going to open that email? Find out how to communicate with various age groups.
Three in five visits to your site come via smartphones and tablets, and those on-the-go visitors haven’t the patience for expansive chunks of text or slow-loading videos. Here’s what to do.
As today’s culture leans increasingly toward imagery, visuals matter in engaging survey respondents, both internal and external. Here are some eye-openers.
Data on consumption of newsletters and other messages help Baton Rouge General Medical Center segment employees, reach doctors early and offer guidance during a major flood.
The smartphone offers marketers new avenues for capturing leads and making sales. Consider these insights when trying to master all that mobile devices have to offer.
The smartphone offers marketers new avenues for capturing leads and making sales. Consider these insights when trying to master all that mobile devices have to offer.
Ninety-five percent of Americans now own a cell phone. If your content doesn’t seamlessly display on popular smartphones and smaller screens, don’t expect much messaging success.
‘Responsive design’ is no longer enough. You must think about the total mobile experience. The good news is that doing so will boost your SEO.
Use large fonts, compose concise subject lines, and don’t bury the call to action.
Use original photos, experiment with Photoshop’s ‘Save for Web’ feature, include captions and make sure your pictures display seamlessly on any screen size.
Smartphone use continues to grow, but a lack of cellular infrastructure keeps the tested technology of the ‘beeper’ a go-to device for medical professionals.
Technology has made pretty much everyone a potential cinematographer. The issue is quality. Follow these guidelines to make the most of your opportunity—and avoid common mistakes.
