Lucas Miller
4 tips for service businesses experimenting with virtual products
Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website.
Mobile
Ragan Insider Ted Kitterman
Report: Digital strategy takes precedence in communicators’ plans for the future
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
Ted Kitterman
What Facebook Shops means for the future of e-commerce
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.
Ragan Insider Russell Working
Want employees to read your emails? Learn these secrets
It’s within your grasp to get better email attention rates today. A free guide reveals all the essentials, from smarter subject lines to tricks for mobile design.
Ragan Insider Russell Working
How to communicate with a multigenerational workforce
Will Boomers use that mobile app of yours? Are your millennials going to open that email? Find out how to communicate with various age groups.
Ragan Insider Azat Eloyan
5 ways to optimize your website for mobile
Three in five visits to your site come via smartphones and tablets, and those on-the-go visitors haven’t the patience for expansive chunks of text or slow-loading videos. Here’s what to do.
Ragan Insider Sara Staffaroni
4 design techniques to elicit better survey results
As today’s culture leans increasingly toward imagery, visuals matter in engaging survey respondents, both internal and external. Here are some eye-openers.
Ragan Insider Russell Working
How email metrics sharpen internal focus, increase ‘attention rate’
Data on consumption of newsletters and other messages help Baton Rouge General Medical Center segment employees, reach doctors early and offer guidance during a major flood.
Ragan Insider Ted Kitterman
Infographic: How your organization can capitalize on mobile marketing
The smartphone offers marketers new avenues for capturing leads and making sales. Consider these insights when trying to master all that mobile devices have to offer.
Ted Kitterman
Infographic: How your organization can capitalize on mobile marketing
The smartphone offers marketers new avenues for capturing leads and making sales. Consider these insights when trying to master all that mobile devices have to offer.
Robby Brumberg
Infographic: Go big with mobile-friendly design, or go home
Ninety-five percent of Americans now own a cell phone. If your content doesn’t seamlessly display on popular smartphones and smaller screens, don’t expect much messaging success.
Russell Working
6 ways to build a great mobile newsroom
‘Responsive design’ is no longer enough. You must think about the total mobile experience. The good news is that doing so will boost your SEO.
Ragan Insider Robby Brumberg
Infographic: Tips for composing mobile-friendly emails
Use large fonts, compose concise subject lines, and don’t bury the call to action.
Ragan Insider Garry Grant
7 ways to optimize images and boost SEO
Use original photos, experiment with Photoshop’s ‘Save for Web’ feature, include captions and make sure your pictures display seamlessly on any screen size.
Ragan Insider Ted Kitterman
Survey surprise: Pagers are lifesavers in hospitals
Smartphone use continues to grow, but a lack of cellular infrastructure keeps the tested technology of the ‘beeper’ a go-to device for medical professionals.
