Dissecting PR pitches is one of the duties editors least enjoy.
PR people are typically pleasant to deal with—and many are excellent at what they do—but a lousy few make the story pitching experience, er, let’s say suboptimal.
Here are certain types of pitches we receive all too often—and promptly heave into the deleted hereafter:
1. The new product or service announcement. I have no doubt that your revolutionary, game-changing gizmo will absolutely shift the corporate paradigm or whatever.
Unfortunately, our readers do not care; ergo, nor do I.
2. A company merger or someone getting promoted. Sounds like great fodder for your corporate newsletter!
Better yet, instead of annoying your colleagues with boring, mindless slop-copy (not to be confused with Sopchoppy, Florida, worm gruntin’ capital of the world), why not try telling more robust, vivid and emotional stories through a brand journalism approach?