Roula Amire
How Edmunds measures the quality of earned media
A look at how the consumer car shopping website quantifies media coverage.
Media Relations
Tori Simmons and Mackenzie Woods
Securing national TV coverage for brands that aren’t household names
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Andrew Graham
How to get crucial data from your media list
Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.
Jonathan Rick
2 of the biggest blunders people make when talking with reporters
If you want to speak with the media, then you need media training.
Gregg Castano
The secret to earned media coverage during COVID-19
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
Stephanie Quilligan
How to develop winning virtual roundtables
Just because you can’t gather in person doesn’t mean you can’t conduct a fruitful meeting.
Abby O' Connor
5 keys to successful media relations right now
Erin Harrison
10 ways to get media attention during this pandemic
Here’s how reporters say you can get their attention during these turbulent times.
Abby Chinery
Journalists reveal what makes them open your email pitches
Having a hard time getting through to your target outlet? Consider these essential steps.
Jonathan Rick
If you aren’t pitching, stop calling yourself a PR pro
A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.
Beki Winchel
4 ways OKCupid handles media relations during COVID-19
Finding stories in your data can lead to big earned media wins.
Jim Ylisela
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Gary Sheffer
4 lessons from a mismanaged crisis response
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
Pal Hollywood
How to perfect your pitch for any media environment
This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.
George Bradley & Alyssa Susnjara
6 tips for better media relations during COVID-19
Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.
