Media Relations

Brian Pittman

Win journalists over in 4 steps

Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.

Mike Schneider

Report: PR pros outnumber journalists by a 6-to-1 ratio

As newsrooms shrink and more industries clamor for coverage, PR pros have surpassed their newsroom counterparts. Here’s what that means for your pitch.

John P. David

How to remain an anonymous source

The recent anonymous op-ed in The New York Times has many asking just how secure an identity is—especially when reporting bombshell news. Here’s how to keep your name out of the headlines.

Jenna Cason

8 tips for making the most of a media tour

Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.

Hattie Schafhausen

How to pitch an Op-Ed to The New York Times

Getting your byline in a prestigious publication could be a career coup for you or your client. Here’s how to land coveted coverage in The Gray Lady.

Meagan Nolte

5 rules for pitching your content to editors

Editors of online publications offer great opportunities for thoughtful leaders to publish their writing and draw bigger audiences. Here’s how you can earn editors’ attention.

Russell Working

As measles hits 21 states, health organizations urge people to vaccinate

Whether it’s newsjacking or a tweet from the CEO, hospitals and others are urging the public to protect themselves and their children.

Matt Heinz

7 hackneyed words and phrases that will doom your pitch

Red flags abound in sales and marketing emails and phone calls. If these litter your solicitations, it’s time to rethink your approach.

Jane Tabachnick

6 media relations tips to make yourself a go-to source

Pressure on journalists to do much more with far less—and constantly working on deadline—prompts many to seek help from outside. Follow this guidance to make yourself a vital asset.

Mark Jacob

9 dreadful opening line errors that will doom your pitch

A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.

Ted Kitterman

4 alternatives to spewing your boring agency news

Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.

Katie Harrington

3 ways to land media coverage when you don’t have news

Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.

Greg Galant

How to get important organization news covered

Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.