Media Relations

In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.

Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.

Your clients or execs might be surprised, even to the point of distress, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.

Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to build your case and land strong coverage.

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.

Several aggregated surveys deliver some hard—and sometimes hard-to-stomach—data about the current state of public relations, journalism and the crossroads of the two.

Media relations brings new challenges as media outlets tighten budgets and reduce staffing. Consider these insights, gleaned from recent interviews with reporters.

Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.