Tom Corfman
The customer is always right
It’s time for you to think about journalists the same way baseball players think about pitchers.
Media Relations
Ted Kitterman
Here are the top media monitoring tools, according to Ragan survey
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.
Allison Carter
How to avoid bad pranks on April Fools’ Day
Celebrating the annual prank holiday the wrong way can have big consequences.
Ragan Staff
How media monitoring can calm a crisis
Follow the conversation to make sure your crisis messaging rises to the needs of the moment.
Ashley Willis
Can PR pros get their jobs done in a four-day workweek?
One agency weighs joining the trend that has been popping up as companies try to hold onto their top talent.
Kim Clark
How to respond to the backlash over diversity work
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
Michael Kaye
Why interviews should have ‘tweetable’ soundbites
The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
Tom Corfman
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know
Jim Ylisela
5 films to help you think like a journalist
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.
Ragan Staff
What’s on your crisis communications checklist?
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Bob Brody
7 reasons why your op-ed was rejected
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
Arthur Solomon
What to avoid when speaking to reporters
If you say something to a journalist, it’s likely to find the light of day. Proceed accordingly.
Ragan Insider Robby Brumberg
Consistent messaging strengthens communication at the University of Alabama at Birmingham
Two of the school’s top communicators share their strategic pivots and continuing efforts to keep the school thriving through uncertainty and COVID concerns.
Matt Rindone
Buzzfeed editor shares why brands should consider working with ‘editfluencers’
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
Kristina Corso
3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
