Accuracy doesn’t come at the expense of engagement, according to Megan Lowry, manager of media relations at the National Academies. She coaches hundreds of scientists each year to drop jargon, keep the complexity and connect with audiences.
Plus, why practicing the “what ifs” uncovers blind spots and strengthens trust before a real crisis hits, Dara Cohen says.
A special feature section filled with made-up content offers lessons for all companies on how not to become a symbol of technology gone awry.
Watching the Super Bowl-winning coach in action provides lessons in public relations.
How industry associations help companies navigate policy, shape public opinion and avoid political pitfalls.
How you can raise your presentation skills to heighten the impact of their messages—and give your career a boost in the process.
In-house experts can help shine the corporate image by providing knowledge and insight.
Working with high-level executives is a different beast.
You definitely need more than one person who can speak externally. Here’s why.
It’s okay to have a job that isn’t so public facing. In fact, it might be better for you.
Lauren Keane of Southern New Hampshire University shares tips to craft authentic messages that align with an organization’s values and mission.
Next month’s conference will be one to remember.
Companies often default to using their CEO as their main spokesperson — but should they?
If you’ve got a great library of owned content but don’t know what to do with it, start here.
Michael Clinton gave the keynote at PR Daily’s Media Relations Awards.
