Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Lisa Camooso Miller interviews reporters for her podcast, The Friday Reporter, getting a behind-the-curtain peek at their work and how communicators can offer them what they need.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Cross-functional comms and cooperation is linked directly to your bank account. Here’s how to reduce redundancies and prevent confusion for customers and colleagues alike.
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Spectacular stories often lie just beneath the surface. Uncovering those gems requires a bit of prodding and strategic digging; here’s how to master this invaluable skill.
Carve Communications’ David Barkoe shares his approach to snag a reporter’s attention.
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
