Fostering relationships of trust with journalists can go a long way in securing media coverage for your organization or client. Drop these missteps, which can quickly kill your efforts.
What are reporters looking for in a pitch? Four veterans weigh in about pitches that earn their respect—or their ire.
A reporter reveals lessons from a quarter-century of pitching colorful features to demanding editors—takeaways that can help PR pros break through and land stories in print.
It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.
The holiday season is approaching, and communicators looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
It’s hard to get noticed in today’s media environment. By providing new data and fresh perspectives, you can land coverage from data-hungry journalists.
Tired of having your press releases and pitches ignored? Three former journalists share four frequently overlooked methods to turn heads and earn headlines.
As newsrooms shrink and more industries clamor for coverage, PR pros have surpassed their newsroom counterparts. Here’s what that means for your pitch.
The recent anonymous op-ed in The New York Times has many asking just how secure an identity is—especially when reporting bombshell news. Here’s how to keep your name out of the headlines.
Whether you’re escorting a top executive or making the rounds solo, these tidbits can help you put your organization’s best foot forward and forge a positive, lasting rapport with journalists.
Getting your byline in a prestigious publication could be a career coup for you or your client. Here’s how to land coveted coverage in The Gray Lady.
Editors of online publications offer great opportunities for thoughtful leaders to publish their writing and draw bigger audiences. Here’s how you can earn editors’ attention.
Whether it’s newsjacking or a tweet from the CEO, hospitals and others are urging the public to protect themselves and their children.
Red flags abound in sales and marketing emails and phone calls. If these litter your solicitations, it’s time to rethink your approach.
Pressure on journalists to do much more with far less—and constantly working on deadline—prompts many to seek help from outside. Follow this guidance to make yourself a vital asset.
