How to turn owned content into earned media wins
If you’ve got a great library of owned content but don’t know what to do with it, start here.
If you’ve got a great library of owned content but don’t know what to do with it, start here.
Michael Clinton gave the keynote at PR Daily’s Media Relations Awards.
It’s time for you to think about journalists the same way baseball players think about pitchers.
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.
Celebrating the annual prank holiday the wrong way can have big consequences.
Follow the conversation to make sure your crisis messaging rises to the needs of the moment.
One agency weighs joining the trend that has been popping up as companies try to hold onto their top talent.
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
If you say something to a journalist, it’s likely to find the light of day. Proceed accordingly.
Two of the school’s top communicators share their strategic pivots and continuing efforts to keep the school thriving through uncertainty and COVID concerns.