Anna McClain
5 reasons to consider an internal podcast during this crisis
Many of the problems facing communicators trying to connect remote teams can be addressed with a regular, on-demand audio program.
Media Relations
Beki Winchel
Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
Kimberly Gardiner & Hunter Travers
How to engage employees with empathy around COVID-19
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Beki Winchel
WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Ivy Cohen
How to offer ‘greater good’ In your COVID-19 communications
With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful.
Beki Winchel
Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Nick Lanyi
Incoming! How to handle media requests in a crisis
Reporters don’t care how busy you are or how many hats you are juggling. Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight.
Ted Kitterman
Amazon’s leaked memo, Engagement tips from the YMCA, Bird’s HR disaster, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Beki Winchel
Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Beki Winchel
Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Beki Winchel
Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Keith Zakheim
How to adapt your crisis response for COVID-19 and beyond
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
Beki Winchel
Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Beki Winchel
Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Beki Winchel
Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
