For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work.
Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets.
Newsjack a national day, promote your CSR program, and don’t forget about radio.
A media watchdog warns PR pros against working with misinformation sites.
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access.
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
With remote work on the rise and seemingly here to stay, are best practices for reaching out to reporters changing as well?
The electric car company may have closed its press shop, but the communications function remains vital.
