The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.
If you say something to a journalist, it’s likely to find the light of day. Proceed accordingly.
Two of the school’s top communicators share their strategic pivots and continuing efforts to keep the school thriving through uncertainty and COVID concerns.
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Eric Newcomer, former reporter for Bloomberg and tech industry insider, shares how media relations must adapt in the current landscape of the ‘techlash.’
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Lisa Camooso Miller interviews reporters for her podcast, The Friday Reporter, getting a behind-the-curtain peek at their work and how communicators can offer them what they need.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
