Media Relations

As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.

Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.

Print publications expand their ‘news holes’ because of a spike in ads, and many editors desperately seek topics to fill that space. Here’s a December dozen ideas for landing coverage.

In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.

Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.

Your clients or execs might be surprised, even to the point of distress, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.

Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to build your case and land strong coverage.

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.

Several aggregated surveys deliver some hard—and sometimes hard-to-stomach—data about the current state of public relations, journalism and the crossroads of the two.

Media relations brings new challenges as media outlets tighten budgets and reduce staffing. Consider these insights, gleaned from recent interviews with reporters.