Laura Hale Brockway
6 fictional journalists and how to pitch to them
How would you pitch some of fiction and film’s greatest journalistic characters? Here are some classics with takeaways for today’s media relations professional.
Media Relations
Rosemary Ravinal
Working with Hispanic media pros? Go beyond mere translation
Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.
Ted Kitterman
Does profanity rev up your message, or put off your audience?
Beto O’Rourke got lots of coverage for his sharp outburst to a question about Donald Trump’s response to a mass shooting in El Paso. Do the ‘bad’ words undercut his argument?
Wendy Marx
Survey: 8 terrible PR practices that will doom your pitch
Fractl polled 500+ journalists about their top peeves. Here’s what you need to know.
Neil Patel
Takeaways from Ronan Farrow for building your personal brand
Communicators can derive key career lessons from the award-winning New Yorker writer. Consider these three essentials.
Ted Kitterman
Epstein puff pieces put focus on PR and pay-to-play publishing
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
Delaney Kline
How to add personality to your pitch
Writers and PR pros can develop deep, lasting relationships if early interactions go smoothly. Here are some tips to strengthen these ties.
William Comcowich
Is earned media on the way out?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Bill Byrne
5 tactics for developing relationships with journalists
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Rachael Revesz
8 ways to build a relationship with freelance reporters
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Alysha Light
6 potent tips for nailing media interviews
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Christina Hennessey
4 easy steps for being a great podcast guest
As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Here’s how to ace your opportunity.
Beki Winchel
Report: 83% of journalists use Twitter—but most still want email pitches
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
Adam Fisher
How to handle media interviewers that ask for guarantees
When responding to a crisis, the public wants to know for certain that mistakes won’t be repeated. Here’s how to navigate this sticky situation.
Tim O’Brien
4 ways to maintain your media relations skills
Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage.
