Paul Maccabee
How to successfully pitch podcasts
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. Here are some tips on working with these nascent media heavyweights.
Media Relations
Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Baptiste Brethenoux
5 steps for building a relevant media list
Identify your specific target audience, scope out journalists who cover your beat, and keep your list updated and tidy.
Jonathan Rick
4 essential elements for a persuasive op-ed
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Carrie Watkins
Why content marketers shouldn’t overlook niche outlets
Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding.
Richard Lorenzen
3 tips to help your pitch pop
The deck’s stacked against you, so focus on helping journalists do their job more effectively. Consider these ideas.
Ragan Staff
3 reasons you should enter PR Daily’s 2019 Media Relations Awards
Show off your expertise by March 8 and save $50 per entry.
Jennifer Post
How journalists and PR pros expect to be treated via email
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
William Comcowich
Why and how to use an editorial calendar for pitch planning
Tying a campaign to holidays or seasonal goings-on can afford you significant traction, but it can’t be done willy-nilly. Ask news outlets about their deadlines, and schedule accordingly.
Frank Strong
How PR pros can fight growing media relations difficulties
Industry insiders report that media relations is getting harder, but big benefits remain for those who cut through the noise. Here are some tips.
Christina Hennessy
9 steps for working with journalists
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
Domenica D’Ottavio
10 journalist responses that offer lessons for PR pros
Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills. Consider these insights.
Brendan Gannon
30 jobs in the PR and marketing world
Daily commute got you down? Find out which organizations offer the most remote job opportunities, and then check out our roundup of current job openings.
Alex Haslam
When and how to follow up your PR pitch
A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts.
Robby Brumberg
Want your pitches to land? Take cues from Ragan editors and other experts
Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time.
