LinkedIn is one of the most important social media sites for marketers, so making a mistake on this network can be costly. Whether you’re looking for a job or trying to widen your circle of connections for potential clients, your profile on LinkedIn is a crucial component to your personal brand.
When crafting your profile, the biggest mistake that professionals make is having a generic summary. With over 414 million members on LinkedIn, how are employers and potential customers going to remember who you are if your profile echoes that of every other industry professional? Filling your summary with buzzwords will drive prospects away.
Here are 15 overused words that will make your profile fade into the background:
How can you clean up your profile and remove all these buzzwords?
1. Show; don’t tell. Your professional summary is the first thing prospects see after your profile picture. Maybe you know that you exert leadership qualities, but too many of these overused words in your summary are going to make it hard for you to seem superior to your competitor. Rather, use concrete examples of how you’ve exhibited these traits.