Proving the impact of your online campaigns is essential for earning bigger budgets—and leaders’ approval. These four steps can help you plan out your strategy.
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.
To find more success on popular digital platforms, wring insights from resources such as Hootsuite, SproutSocial, ReviewTrackers and TrackReddit.
Advertising on the photo sharing platform can influence buying decisions, but you must partner with the right people and define your audience. Consider these insights.
The sections covering visitors, followers and updates provide insights and opportunities to fine-tune your offerings and expand and engage your audience.
There are plenty of conflicting ideas out there about how to build a robust reputation. Here are five tips you should ignore.
As users question their attachment to social media, marketers and PR pros don’t want to lose this valuable tool to speak to their audience. Try these tactics to maintain consumer trust.
Creating video content for the small screen requires a unique aesthetic. Make sure you eschew these costly production mistakes when creating your next campaign.
The removals came quickly as companies repeated that the controversial host violated their rules and guidelines. The moves highlight the PR struggle that comes from taking a stand.
The social platform announced that hackers gained access to current user information and old data from 2007. The announcement came with an action plan to protect users’ data in the future—but no apology.
The platform is one of the most popular for coveted young audiences and continues to grow among all demographics. Consider these insights as you develop your next campaign.
A viral video sensation has people leaping out of moving cars for online glory. Here’s what communicators should learn from this social media epidemic.
Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.
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