Events Calendar
Social MediaAmanda Grinavich
3 ways to use LinkedIn Analytics
The sections covering visitors, followers and updates provide insights and opportunities to fine-tune your offerings and expand and engage your audience.
Posts Tagged ‘social media’
Social MediaMelinda Lathrop
15 words to cut from your LinkedIn profile
MarketingRachel Strella
5 branding myths communicators should avoid
There are plenty of conflicting ideas out there about how to build a robust reputation. Here are five tips you should ignore.
Social MediaNola Peshkin
3 marketing essentials to combat social media distrust
As users question their attachment to social media, marketers and PR pros don’t want to lose this valuable tool to speak to their audience. Try these tactics to maintain consumer trust.
VideoTony Scida
3 video errors to avoid on social media
Creating video content for the small screen requires a unique aesthetic. Make sure you eschew these costly production mistakes when creating your next campaign.
PRBeki Winchel
Spotify, Facebook, Apple, YouTube and more ban Alex Jones for hate speech
The removals came quickly as companies repeated that the controversial host violated their rules and guidelines. The moves highlight the PR struggle that comes from taking a stand.
Crisis CommunicationsTed Kitterman
Reddit reveals major data breach, promises security fix
The social platform announced that hackers gained access to current user information and old data from 2007. The announcement came with an action plan to protect users’ data in the future—but no apology.
Social MediaNatalie Slyman
5 essential Instagram concerns for marketers
The platform is one of the most popular for coveted young audiences and continues to grow among all demographics. Consider these insights as you develop your next campaign.
Social MediaTed Kitterman
Lessons from Drake’s #InMyFeelings challenge
A viral video sensation has people leaping out of moving cars for online glory. Here’s what communicators should learn from this social media epidemic.
Social MediaAmanda Clark
10 essentials for your social media marketing campaigns
Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.
Crisis CommunicationsBeki Winchel
Facebook has historic stock drop in wake of scandal
The social platform announced that its growth rates will continue to ebb, sending its market value plummeting in the biggest one-day loss ever for a U.S. company.
Social MediaAiden Guilfoyle
How Facebook reviews can deliver big wins
As organizations try to boost their lagging organic reach on the social media platform, some are turning to user interactions—and that means using online reviews.
Social MediaRobby Brumberg
Why it’s high time to conduct a personal social media audit
If you haven’t done so in a while, take a thorough scroll down memory lane to assess your past contributions to the internet—before your career goes up in smoke.
Crisis CommunicationsTed Kitterman
Apologies abound after burger chain’s jaw-dropping ISIS-related tweet
A contractor for Z-Burger used a picture of James Foley, a journalist killed in Syria, to sell burgers. The media firm’s CEO offered a personal mea culpa, but the backlash persists.
The WorkplaceHelen Deverell
8 easy ways to bolster your networking skills
Don’t let fear or shyness prevent you from establishing meaningful connections. Prepare relevant topics, break the ice on social media, and lend a listening ear.
