Ragan ResearchMike Prokopeak
Social media reigns despite disruption
Social media remains the top channel for external communications, but watch out for video and AI content.
Posts Tagged ‘social media’
Career AdviceIsis Simpson-Mersha
6 questions with: Ashlee Davidson of Lockheed Martin
Ashlee Davidson explains how overcoming her most significant career challenge has enhanced her ability to effectively communicate business strategies to her team.
Change communicationsSean Devlin
Finding the right words to communicate change
We caught up with Jennifer Magas about how change comms can impact how you’re viewed externally.
Social MediaSean Devlin
Small but effective: How to make the most of your small social team
We spoke with Ian Suarez of Visit Orlando about how to optimize a smaller group of social media aces.
Social MediaSean Devlin
How to showcase your employee stories on social media
We spoke with PayPal’s Amanda Coffee about the best ways to increase brand awareness through the power of people in your company.
Leadership CommunicationsIsis Simpson-Mersha
How to position yourself as a thought leader on LinkedIn and beyond
There’s a process to becoming a thought leader, but it’s attainable.
Ragan Insider Brendan Gannon
Infographic: How to measure social media success
Proving the impact of your online campaigns is essential for earning bigger budgets—and leaders’ approval. These four steps can help you plan out your strategy.
Ragan Insider Michael Del Gigante
7 crucial Instagram tips for marketers
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
Ragan Insider Ashley Perkins
Why and how to use IGTV for content marketing
The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.
Ragan Insider Rebecca Redelmeier
8 time-saving social media marketing tools
To find more success on popular digital platforms, wring insights from resources such as Hootsuite, SproutSocial, ReviewTrackers and TrackReddit.
Ragan Insider Brendan Gannon
Infographic: How Instagram’s popularity offers prime marketing opportunities
Advertising on the photo sharing platform can influence buying decisions, but you must partner with the right people and define your audience. Consider these insights.
Ragan Insider Amanda Grinavich
3 ways to use LinkedIn Analytics
The sections covering visitors, followers and updates provide insights and opportunities to fine-tune your offerings and expand and engage your audience.
Ragan Insider Melinda Lathrop
15 words to cut from your LinkedIn profile
Ragan Insider Rachel Strella
5 branding myths communicators should avoid
There are plenty of conflicting ideas out there about how to build a robust reputation. Here are five tips you should ignore.
Ragan Insider Nola Peshkin
3 marketing essentials to combat social media distrust
As users question their attachment to social media, marketers and PR pros don’t want to lose this valuable tool to speak to their audience. Try these tactics to maintain consumer trust.
