2.2B emails sent to 12M employees: What to know about email overload
Simple ways to increase email open, click and engagement rates.
They’re how leaders assess financial results, productivity, and sales and marketing activity. They tell us how we’re performing and where we need to improve.
To get those metrics, you must facilitate sustained, data-driven communication with team members and clients.
How?
By giving your run-of-the-mill email communications a facelift.
The lifespan of a typical email broadcast
When you send an email blast, half of your audience will see it within three hours. On average, 80%will see it within 24 hours.
If you send an email in the morning, most of your audience will see it that business day. However, if you send it in the afternoon, about half won’t see it until the following morning.
In both cases, 95%of all message interactions will occur by the end of the next business day.
After three days, you’ll see almost no further interaction.
Are employees paying attention to your emails?
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