Robby Brumberg
Data-backed tips to optimize internal emails
Tired of being ignored by employees and wasting precious time? Use these smart tactics to boost reach, readership and engagement.
Abby Chinery
Journalists reveal what makes them open your email pitches
Having a hard time getting through to your target outlet? Consider these essential steps.
Michael DesRochers
Crisis comms takeaways from notable calamities and missteps
Running the gamut from merely lousy customer service to the tragic events of 9/11, these cases studies offer lessons—citing positive and negative examples—for messaging amid turmoil.
Michael DesRochers
When communicating in a crisis, ask: Who says what, when and how?
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
Ted Kitterman
Infographic: The best and worst email signoffs during COVID-19
How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.
Michael DesRochers
How to communicate when your workforce returns to the office
Be prepared to evolve your culture, consistently collect feedback, and remember that how you act now will profoundly influence employees’ perception of your company.
Robby Brumberg
3 simple ways to edit your workday and boost your productivity
Just as we assiduously declutter bloated copy, let us streamline and sharpen how we approach work.
Roula Amire
Internal email usage spikes more than 100% during coronavirus crisis
In the health care industry, usage jumped 300%. Communicators are turning to email now more than ever.
Beki Winchel
Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
Michael DesRochers
5 best practices for communicating with your suddenly remote team
Forced to adapt your communication to a remote workforce seemingly overnight? Follow these tips for guidance.
Michael DesRochers
4 leadership communication techniques to use during the pandemic
Your employees need transparency and clarity—as well as confidence in their top execs—as many organizations try to weather the COVID-19 outbreak and a reeling economy.
Ragan Staff
Benchmark your email with big data
A free PoliteMail download offers conclusions drawn from analyzing 600 million emails. Find out what metrics matter in making your most important channel a success.
Ragan Insider Ted Kitterman
Infographic: Why email shouldn’t be ignored
Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic.
Carmine Mastropierro
7 tips to make your email super effective
Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call.
Carmine Mastropierro
Top 6 content types for internal communication
What do your employees want to read? It varies by job title, industry sector and experience, among other factors. So, ask them. Then you can be more precise with your in-house emails.
