Russell Working
5 ways Bayer avoids internal email headaches
Simplification and targeting keep U.S. corporate communications relevant at the life sciences company. Popups also do their part.
Jennifer Post
How journalists and PR pros expect to be treated via email
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
Roman Daneghyan
How to use videos in your email marketing
Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.
Russell Working
University boosts engagement with email analytics
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
Brendan Gannon
Infographic: Email design trends that are dominating 2019
Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.
Ted Kitterman
Infographic: 5 types of emails every organization should use
Email marketing is economical and effective—but marketers worry about overloading readers. Here are the basic approaches that you should consider sending your customers.
Robby Brumberg
Survey: Top workplace nettles, headaches and faux pas
Employees and managers alike dish on which work quirks and office offenses drive them over the edge. You might think twice about hitting ‘reply all’ on that after-hours email.
Brendan Gannon
Infographic: 15 ways to drastically increase email open rates
Getting readers to click through your digital messages is a difficult task, but this guide offers tactics for improving results—and improving your bottom line.
Russell Working
How best to close an email?
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Russell Working
How email metrics sharpen internal focus, increase ‘attention rate’
Data on consumption of newsletters and other messages help Baton Rouge General Medical Center segment employees, reach doctors early and offer guidance during a major flood.
Michael Del Gigante
9 email marketing trends to watch in 2019
Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year.
Chris Boeckelman
8 tips to create more effective online surveys
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
Ray Schultz
Study: Crucial 2019 email marketing trends
To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online.
Russell Working
How email metrics better engage employees
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
Russell Working
7 ways Expedia improved email to reach its diverse global staff
The travel company communicates with multiple subsidiaries and offices all over the globe. How does it make its emails more effective in such a large, international organization?
