Sue Horner
5 ways to trim, tuck and shorten emails
Use concise sentences, embed compelling visuals, and link teaser text to longer pieces on your intranet.
Russell Working
8 ways to get employees to read through emails
Keep it brief. Use images. Have fun. And tear down that intimidating Berlin Wall of text.
Daphne Gray-Grant
13 techniques to improve your emails
If you have ever sent an ill-advised or error-laden missive or have been swept up in a meeting availability vortex, you’ll welcome—and share—these tips for refining the process.
Giselle Abramovich
Study: Work email opened more frequently than personal email
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
John Jantsch
Remember these rules and regulations for email marketing
You’ve cultivated a list of contact info for promising leads—that’s great. Bear in mind that protocol is not just a matter of courtesy; there are laws dictating proper procedures.
Russell Working
6 changes to get employees to open email
Who the message is from and what it’s about is key to getting employees to open broadcast email. Keep it brief, and let them know ‘What’s in it for me?’
Dan Fries
Is email your best bet for internal messaging and collaboration?
Any staff communication system has its own benefits and potential pitfalls, but the nature of today’s workplace often requires real-time, eyes-on teamwork. Consider these software options.
Ted Kitterman
Infographic: How AI advances have affected email tactics
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
Russell Working
How metrics sharpen email comms at 3 organizations
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
Russell Working
5 ways Bayer avoids internal email headaches
Simplification and targeting keep U.S. corporate communications relevant at the life sciences company. Popups also do their part.
Jennifer Post
How journalists and PR pros expect to be treated via email
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
Roman Daneghyan
How to use videos in your email marketing
Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.
Russell Working
University boosts engagement with email analytics
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
Brendan Gannon
Infographic: Email design trends that are dominating 2019
Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.
Ted Kitterman
Infographic: 5 types of emails every organization should use
Email marketing is economical and effective—but marketers worry about overloading readers. Here are the basic approaches that you should consider sending your customers.
