Michael Del Gigante
9 email marketing trends to watch in 2019
Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year.
Chris Boeckelman
8 tips to create more effective online surveys
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
Ray Schultz
Study: Crucial 2019 email marketing trends
To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online.
Russell Working
How email metrics better engage employees
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
Russell Working
7 ways Expedia improved email to reach its diverse global staff
The travel company communicates with multiple subsidiaries and offices all over the globe. How does it make its emails more effective in such a large, international organization?
Ray Schultz
Study: Email favored for personalization, but ROI metrics are elusive
Landing your message with consumers is crucial; accurately gauging its efficacy is quite another matter. This research helps, offering data about who is doing what—and where.
Kristen Dunleavy
Expert guidance for embedding surveys in emails
The trick is in the clicks—or lack thereof. Prioritize brevity, concise questions and user-friendly design to get better results.
Amanda McClay
Priority email: 4 tips to ensure employees read company messaging
As staffers get increasingly bombarded with internal missives, they are less likely to read them all the way through—if they open them at all. This batch of tactics can help.
Ray Schultz
Study: Gen Z likely to buoy email as a favored channel
Those in this emerging consumer demographic, ages 13–21, seem poised to bolster this comms mode, as they barely lag Gens X and Y—and have yet to join the professional workforce.
Russell Working
5 ways email metrics bolstered internal comms success
Data covering who was opening, reading and engaging with messages at FireEye, a cyber security company, prompted a change in approach, which boosted efficiency.
Michael DesRochers
Study: 6 best practices for email success
Insights from PoliteMail’s analysis reveal optimal length, timetable and image-to-text ratio to ensure your employees open your messages, read the content and take action.
George Bilbrey
Expert-level email metrics that will help you craft smarter, better campaigns
Open rates matter, but dig deep into your list composition, lifecycle engagement and messaging mix to elevate your inbox game.
Brendan Gannon
Infographic: 10 tactics for email marketing success
Your audiences’ inboxes are infiltrated daily with marketing materials. These tips can help your digital messaging earn clicks and customers.
Kristen Dunleavy
9 habits for email marketers to cultivate
Craft compelling CTAs, relentlessly A/B test, quickly welcome new prospects, and always offer meaningful value with your content.
Garrett Moon
5 writing secrets to bolster your email campaigns
A well-written subject line can be the difference between rising to the top of the inbox or going straight to the trash bin. Here are some tips.
