Analysts are busy with year-end reporting and data crunching.
While Meltwater is a platform that’s adept with PR and marketing-campaign reporting, having an arsenal of tools to translate other marketing data (financial reporting, web traffic, conversions, etc.) into easy-to-read metrics will save time. And you’ll look like a numbers pro.
The goal of this process is not only the interpretation of the data in a friendly format but the ability to use these charts and graphs as a reference again and again as we make business decisions. Thank goodness there’s a tool that will manage this deluge of data for everyone, regardless of skill level or experience.
Here are five of the best free tools for data analysis and visualization in 2016:
Orange is a data mining tool that offers interactive, user-friendly data visualizations. The user interface allows for more data exploration and understanding rather than coding, which is helpful if you want to use this tool collaboratively across a range of skill sets.