Analysts are busy with year-end reporting and data crunching.
While Meltwater is a platform that’s adept with PR and marketing-campaign reporting, having an arsenal of tools to translate other marketing data (financial reporting, web traffic, conversions, etc.) into easy-to-read metrics will save time. And you’ll look like a numbers pro.
The goal of this process is not only the interpretation of the data in a friendly format but the ability to use these charts and graphs as a reference again and again as we make business decisions. Thank goodness there’s a tool that will manage this deluge of data for everyone, regardless of skill level or experience.
Here are five of the best free tools for data analysis and visualization in 2016:
Orange is a data mining tool that offers interactive, user-friendly data visualizations. The user interface allows for more data exploration and understanding rather than coding, which is helpful if you want to use this tool collaboratively across a range of skill sets.
Talend offers a data prep tool that cleans and extracts useful data from Excel and CSV files in minutes. Preparing data for analysis is often time-intensive and can take longer than the actual analysis. Talend cuts prep time in half, maybe even more.
Infogram is a data visualization tool that lets you quickly create visually effective, interactive charts, reports, and infographics from data of your choosing. This tool is great for teams because it includes easy sharing and offers real-time collaboration (charts automatically updated through Google Sheets integration).
Datapine is a business intelligence software that provides users with data analysis tools that do, but are not limited to, KPI reporting, shared dashboards, and live data visualizations. It features an easy-to-use drag and drop interface that eliminates the need for structured query language (SQL) or any additional database knowledge.
Vizydrop is a data visualization tool that lets you drop your data directly into its platform as-is through connected applications such as Dropbox, GitHub, Google Sheets, or even custom APIs. Using statistical methods and algorithms, Vizydrop offers what they call “clever suggestions,” which detect relationships between data and recommend ready-to-use charts.
A version of this article originally appeared on the Meltwater blog.