3 companies doing brand journalism well

See what makes the brand journalism sites of Southwest Airlines, Sophos and HSBC so successful, and how you can follow their lead.


Your staff has the skills, the boss is on board, and you’ve begun to build your brand journalism site. So far it’s going well, but you wish you had a few examples of good brand journalism sites so you know you’re on the right track.

We have you covered.

CEO Mark Ragan and head of Ragan Consulting Jim Ylisela discuss three companies—Southwest Airlines, Sophos and HSBC—that are doing brand journalism well.

See what these brands do to keep their sites successful, and how you can follow their lead.

This is the seventh video in a seven-part series on the topic.

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