As video becomes a more important format for digital marketers and PR pros, it’s vital to stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling.
Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.
Content creators might be hesitant to invest in sleek productions, but it’s never been easier to craft a compelling visual piece. Here’s how to jumpstart your efforts.
To grab your audience’s attention, shoot a how-to video, attend an event, or answer a slew of frequently asked questions.
Start by establishing your goals for the piece. After sketching your outline, craft a story that’s compelling, concise and crystal clear.
These traffic-driving content pieces can turn readers into customers if you create and distribute them appropriately. This guide offers insight for getting the most out of your data visualizations.
Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’
Some top-performing creations help educate an audience about how to use a product or service. Here are tips for producing your own helpful how-to.
Just because your video went viral doesn’t mean sales will skyrocket. Consider these steps for using video to win customers’ hearts.
Stand up when you present, bring visceral energy and emotion, and get everyone out of there in under an hour.
Choose a recording software, tidy up your screen, and hit record. It’s not nearly as daunting as it seems.
A positive review can be a crucial tool for closing a potential sale and moving consumers along the customer journey.
