Using prerecorded video of CEO town halls, Belden adds voiceovers and subtitles in 10 translations. It then gathers its dispersed teams for focused viewings in multiple sites.
Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline.
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings.
Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.
Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.
Creating engaging, entertaining visual content can reduce training costs and boost morale—and even solidify your status as a workplace influencer. Here’s how to produce pieces that resonate.
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
As video becomes a more important format for digital marketers and PR pros, it’s vital to stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling.
Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.
Content creators might be hesitant to invest in sleek productions, but it’s never been easier to craft a compelling visual piece. Here’s how to jumpstart your efforts.
