Visual & Video Communications

The visual platform is teeming with new posts and content-hungry consumers. Here’s guidance on what to focus on to gran and hold viewers’ attention.

The pivot to video might have been overblown, but that doesn’t mean visual content can’t support your messaging goals. Here are some statistics to consider.

Halt! Before entering this dark marketing crypt, make sure you have actors, a budget, a timeline and a script.

From a well-crafted script to engaging visual elements, every detail matters. Use these tips to ensure you nail the structure and make it relatable. Oh, and don’t rush to reveal your logo.

Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.

Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.

As video becomes a more important format for digital marketers and PR pros, it’s vital to stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.