Jake Kilroy
9 steps for writing a scintillating video script
Start by establishing your goals for the piece. After sketching your outline, craft a story that’s compelling, concise and crystal clear.
Visual & Video Communications
Brendan Gannon
How to design infographics that attract new customers
These traffic-driving content pieces can turn readers into customers if you create and distribute them appropriately. This guide offers insight for getting the most out of your data visualizations.
Jason Cormier
5 guidelines for exceptional livestreaming
Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’
Ted Kitterman
Infographic: The formula for a perfect explainer video
Some top-performing creations help educate an audience about how to use a product or service. Here are tips for producing your own helpful how-to.
Ronn Torossian
4 guidelines for perfect video PR
Just because your video went viral doesn’t mean sales will skyrocket. Consider these steps for using video to win customers’ hearts.
David Meerman Scott
12 tips to make webinars more engaging and entertaining
Stand up when you present, bring visceral energy and emotion, and get everyone out of there in under an hour.
Lauren North
5 steps to create a seamless screencast
Choose a recording software, tidy up your screen, and hit record. It’s not nearly as daunting as it seems.
Mollie Cooke
5 steps for using testimonials in social media video
A positive review can be a crucial tool for closing a potential sale and moving consumers along the customer journey.
Robby Brumberg
Infographic: 10 steps to craft more striking visual content
Keep your design simple, and be mindful of color, typography and layout.
Roberta Beattie
10 excellent video explainers
A sleek animation can boost awareness, recruiting, sales, marketing or customer service. Feast your eyes on these fine examples.
Beki Winchel
LinkedIn embraces video with livestreaming tool
‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts.
Russell Working
5 tips for video storytelling after natural disasters
These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
Ted Kitterman
Infographic: How you should invest in video in 2019
What’s right for your product or service—a step-by-step ‘explainer,’ perhaps? Which channels will deliver for you? Have a look.
Ted Kitterman
Infographic: Visual marketing statistics to guide your 2019 efforts
Are your images and infographics still hooking readers? Consider this guidance on keeping your content ahead of the curve.
Ted Kitterman
Infographic: How marketers can make the most of augmented reality
Technology that interacts with real-life actions is no longer solely the stuff of science fiction. Consider these ways this visual enhancement can boost your marketing efforts.
