The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging. However, it calls for creativity and a bit of tech savvy.
Whether you seek to highlight execs’ expertise or reveal their personal side to employees, authenticity is crucial. Here’s how to play to their strengths and wow your audience.
Are you hoping to reach your audience with videos for the holiday shopping season? Here are some important trends and tactics you should know.
Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them.
Pick a narrow topic for your specific audience, select a smart content format, solidify your script, and away you go.
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Select a tool that works for you, tinker with all the settings and features, and capture content your customers will care about.
A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen.
The visual platform is teeming with new posts and content-hungry consumers. Here’s guidance on what to focus on to gran and hold viewers’ attention.
The pivot to video might have been overblown, but that doesn’t mean visual content can’t support your messaging goals. Here are some statistics to consider.
Halt! Before entering this dark marketing crypt, make sure you have actors, a budget, a timeline and a script.
From a well-crafted script to engaging visual elements, every detail matters. Use these tips to ensure you nail the structure and make it relatable. Oh, and don’t rush to reveal your logo.
Using prerecorded video of CEO town halls, Belden adds voiceovers and subtitles in 10 translations. It then gathers its dispersed teams for focused viewings in multiple sites.
Mistakes are OK—beneficial, actually, as long as you learn from them. Follow this expert advice to craft your story, resolve tech glitches and market it wisely. Just hope Chewbacca stays offline.
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
