3 intranets your organization should emulate

Looking for ways to make your internal network appealing, informative and in tune with your organization’s culture? These intranets offer helpful ideas.

“Imitation is the sincerest [form] of flattery,” Charles Caleb Colton famously wrote in “Lacon, Or, Many Things in a Few Words: Addressed to Those who Think Lately” in 1824.

Below are some highly effective intranets you could, um, flatter, by using their incredible ideas:

1. San Diego Humane Society & SPCA

Elkie Wills, director of community engagement at the San Diego Humane Society (SDHS), was responsible for planning and implementing an intranet for the organization. Wills designed the intranet, named FEtCH, to align with SDHS’s current brand and to highlight the organization’s focus on finding homes for animals.

To keep with that theme, Wills gave the intranet’s features names like, “Meow Madness,” “Most Pawsitive Player” and “In The Mews” (an adorable play on words for “company news“).

FEtCH has become the go-to resource for information regarding career opportunities, benefits, workers’ compensation and calendars—all accessible from FEtCH’s home page.

Online photo albums add an element of fun. SDHS employees take hundreds of photos each week, so Wills thought it would be fun to allow employees to upload their photos to FEtCH for photo-of-the-week contests. Not surprisingly, it’s one of the intranet’s most popular features.

FEtCH also has an employee recognition feature where employees can fill out “High Five” forms to nominate peers for good work. It has proven to be a great employee recognition tool.

FEtCH also has a feature called Happy Tails, which shares animal adoption success stories. Employees can see how animals are adapting to their new homes, and they can updates on specific animals. SDHS employees can get attached to the animals that come into the facility, so Happy Tails is extremely meaningful to them.


  1. Aligns with the organization’s brand, goals and culture.
  2. Is an essential resource for employees.
  3. Helps employees do their jobs more efficiently.
  4. Has increased employee engagement with fun elements.
  5. Includes what’s important to employees (Happy Tails).

Find out more by reading “How to FEtCH a Better Intranet” and “An Interview with Non-Profit Intranet Manager, Elkie Wills.”

Download the FREE “The Social Intranet” white paper and discover the 5 elements of an engaging and interactive intranet.

2. BC Place

BC Place underwent a major renovation in 2009 to gear up for the 2010 Vancouver Olympics. This divided staff between two locations at a time when communication and unity were essential. The solution to this internal communication challenge was a corporate intranet.

So employees could view the renovation in real time, the organization added a live webcam feed to the intranet’s home page. This is an excellent way to ensure employees have the most up-to-date information about what is going on in your organization.

The intranet also included a directory with contact information for all employees.

Another important element is online forms, which employees can access quickly on the home page, increasing efficiency and productivity.

BC Place’s intranet:

  1. Streamlines business processes with quick access to online forms.
  2. Houses information in a central location.
  3. Keeps employees informed across multiple locations.
  4. Helps employees to stay connected.

Find out more by reading “In the Midst of Change, an Intranet Case Study.”

3. New Seasons Market

New Seasons Market opened in 2000 in Portland and quickly expanded; it now has more than a dozen stores. However, with growth came challenges, such as ensuring employees could communicate across multiple locations.

To address this, Reed Coleman, internal communications manager at New Seasons Market, spearheaded an intranet named The Pantry.

Installing the intranet was easy, but adoption was a challenge; 50 percent of employees didn’t have email addresses or work stations. Coleman introduced intranet kiosks, touch-screen intranets located in lunch and meeting rooms throughout its stores.

The Pantry quickly became the hub for information and resources and was integrated into the company culture. In addition, it facilitated strong employee engagement with features such as “Grab & Go Easy Service Links” (a tab to important information), “From Our Customers” (stories of happy customers) and “Classified Buy & Sell Exchange” (a place for employees to buy and sell items from each other).

The Pantry:

  1. Connects employees across more than a dozen locations.
  2. Enables seamless communication.
  3. Eliminates companywide emails.
  4. Improves employee engagement.
  5. Aligns with company culture and communicates that culture to new hires.

Find out more by reading “Building Workplace Culture With The Intranet” and “Your Intranet Name & Corporate Culture Go Hand in Hand.”

Download this FREE white paper on the five elements that make an intranet social

A version of this article originally appeared on the Intranet Connections blog.


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