The public is increasingly dependent on social media for more than keeping up-to-date on your second cousin’s new baby—or what a high school acquaintance made for dinner last night.
Sectors including politics, world news and brand communication are increasingly reliant on social media platforms to reach their audiences, yet this constant accessibility to information is not without its downfalls in the realm of information security (see Facebook’s recent Cambridge Analytica scandal).
In light of events like these, consumers are increasingly skeptical of how much to trust social media platforms, and therefore they are engaging less—bad news for both the platforms and the brands that rely on them. According to a CMO Council Study, 99 percent of consumers would cut ties with companies that did not earn their trust.
Here are three strategies to beat back the growing public skepticism of social media in order to continue your online marketing success:
1. Tell your story authentically.
Engage your customer base in a meaningful way through photos, words, videos and more.