3 myths of content marketing—busted

As the approach increases in B2B circles, it’s important not to fall into these common traps.

With nine out of 10 business-to-business marketers counting on content marketing tactics, it’s no wonder the approach is getting so much attention on blogs, in traditional media, and on the social Web.

Along with the increased popularity of content, opportunists have aligned themselves with the topic of “content marketing,” even though their offerings are only remotely related. As it was with websites in the 1990s, SEO in the early 2000s, and social media over the past five years, so-called experts have begun pontificating based on thin air, obscure experiences, and self-interest.

To help distill the signal from the noise, here are three myths about content marketing, busted to give companies a clearer picture of reality when it comes to effective content marketing.

Myth 1: Content marketing simply means creating more content

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