Video 3 proven ways to create news when there’s none PR agency owner Sandra Fathi shares three tactics she uses to land coverage for her clients (with examples!): Story hijacking, trend intervention, and data. By Ragan StaffMarch 18, 2013 SHARE Affect President Sandra Fathi explains how she gets their clients in the news when there might not be any. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.