3 proven ways to create news when there’s none

PR agency owner Sandra Fathi shares three tactics she uses to land coverage for her clients (with examples!): Story hijacking, trend intervention, and data.


It’s not easy for PR pros to get their company or clients coverage.

Affect President Sandra Fathi explains how she gets their clients in the news when there might not be any.

She backs up her tactics with examples of each. Take a look:

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