3 tips for building better relationships with reporters
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
To have real success in the world of media relations, it’s essential to pay attention to a timeless classic: building relationships.
Building mutually beneficial relationships with journalists based on trust, transparency and professional courtesy will get you a lot further than any specific pitching technique or trend ever will. We all need a little extra empathy these days, and we all want to work with people we like and trust. That’s human nature.
So how can we as communications professionals build those relationships?
1. Pay attention to the what’s going on in their world.
This goes beyond paying attention to the news in order to “news-jack” for your client. News-jacking is important, but the real magic happens when you pay attention to the news surrounding the communities the journalists you are targeting are a part of.
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