3 tips to keep and attract talent amid chaos
Competition for workers is skyrocketing. Here’s how to keep your current employees engaged—and attract prospects who are the best fit for your organization.
These are disruptive times.
Return-to-work plans are in disarray, and employees are leaving jobs at an unprecedented rate in pursuit of opportunities more aligned with their values.
So how do you attract top talent who are rethinking their personal and professional priorities? Answer: Do the same thing.
Here are three ways to rally current and future employees around a greater purpose. These tips are featured in the New Employer Branding Ideas training video now on Ragan Training, with insights from Carmella Melton, director of internal communications and employment brand at Blue Cross NC:
1. Revisit and refresh your purpose.
“As an 88-year-old company, we’ve always been committed to diversity equity and inclusion,” Melton says. “But we saw this past year that we’re facing a great opportunity to really ramp up and draw a strong connection to the impact that racism has on our health and our communities.”
One way the organization did that was by streamlining its mission and vision.
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