3 video formats for promoting your organization

Try these three approaches to bolster your brand or cause and to connect with your established and potential audiences.

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YouTube is the world’s second-largest search engine. The value of one minute of video equals that of 1.8 million words, according to Forrester Research.

Is your company using video to make its marketing more engaging and share your organization’s story with the world?

Whether you are already using video to share compelling content with your target audiences or you’re evaluating what types of video are best suited to your product, service or cause, consider how these three formats can make your marketing more meaningful:

1. Q-and-A with the CEO, the CMO, or the 20-year employee who was once an intern

Video deepens people’s connection to a company or cause. It also offers target audiences access to people with whom they might not ordinarily interact.

For example, maybe your CEO works out of Chicago and you have offices in 10 states. Your local market clients won’t get to interact with him or her at most, if any, of your networking and community events. It’s essential that clients and prospects in these markets understand how the leadership affects your culture, client service and brand innovations.

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