If you’re like me, the toughest part about blogging is writing when you’re uninspired or suffering from severe writer’s block. Keep yourself accountable by creating an editorial calendar. This probably sounds scary and intimidating; it really isn’t.
When most of us think of calendars, we think about meetings and deadlines. But an editorial calendar can organize your ideas, stimulate new posts, create content bundles and keep you on track and accountable.
An editorial calendar doesn’t have to be a fancy template like Kapost (a great tool that may not be affordable by a new business). You can create one on a Google Spreadsheet, a Google Calendar or a notebook, handwritten or electronic. The whole purpose: Get in the habit of executing the ideas you jot down. A calendar helps you be accountable and post regularly.
There are great resources to create free, easy-to-stick-to editorial calendars. I’ll share three of my favorites:
If your meetings and appointments are already in Google Calendar, it may make sense to create your editorial calendar there. Here’s a fantastic guide on how to do that from the fine folks at Hubspot.
A former Google employee who is now a bestselling author, Jenny Blake has created awesome life and business templates in Google spreadsheets. Her editorial calendar template is simple, but comprehensive. Download it here.
If you’re looking for something more robust, this guide from Buffer is second to none. They not only share tools and plug-ins to create your editorial calendar, they go into detail on how they organize their content, with examples from top companies: Forbes, WordPress and CoSchedule.
A version of this article first appeared on Jessica Malnik’s blog.