When most of us think of calendars, we think about meetings and deadlines. But an editorial calendar can organize your ideas, stimulate new posts, create content bundles and keep you on track and accountable.
An editorial calendar doesn’t have to be a fancy template like Kapost (a great tool that may not be affordable by a new business). You can create one on a Google Spreadsheet, a Google Calendar or a notebook, handwritten or electronic. The whole purpose: Get in the habit of executing the ideas you jot down. A calendar helps you be accountable and post regularly.
There are great resources to create free, easy-to-stick-to editorial calendars. I’ll share three of my favorites:
If your meetings and appointments are already in Google Calendar, it may make sense to create your editorial calendar there. Here’s a fantastic guide on how to do that from the fine folks at Hubspot.