One weekend of thrilling basketball is in the books, and the madness continues Thursday.
All but one of the 16 teams left in the NCAA Men’s Division I Basketball Championship received a 1–5 seed in its region. Oregon, a 12-seed, remains the lone lower-seeded university trying to write its Cinderella story.
As the 16 remaining teams look to cut down the nets on April 8, brand managers are hoping to net big marketing points during the tournament.
According to the guide, $1.32 billion was spent on advertising during last year’s tournament, trailing only the NFL playoffs in total marketing revenue spent on post-season sporting events.
AT&T doled out the most marketing bucks, spending $101 million throughout the tournament, according to Kanter Media’s statistics.
The full guide dives deeper into advertising-related statistics during the NCAA’s elite men’s basketball tournament.
Want to work for one of the colleges still alive in the tournament? Here are career opportunities from a few teams in the Sweet 16:
- Gonzaga University is searching for an assistant director of marketing for athletics in Spokane, Washington.
- Purdue University is looking for a digital marketing director in West Lafayette, Indiana.
- Michigan State University seeks a communications coordinator for its College of Social Science in East Lansing.
- The University of North Carolina at Chapel Hill is seeking an associate director of marketing content.
- The University of Virginia is looking for a digital marketing and social media coordinator in Charlottesville.
Not the job for you? See what else we have in our weekly professional pickings:
Employee communications director—Robert Half (California)
If you have a position you’d like to see highlighted in PR Daily’s weekly jobs post, or if you’re searching for career opportunities, RaganJobs.com is the perfect place to find or post high-quality job openings.