4 design techniques to elicit better survey results

As today’s culture leans increasingly toward imagery, visuals matter in engaging survey respondents, both internal and external. Here are some eye-openers.

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Not many companies spend the time necessary to design sleek surveys.

Design is often overlooked, which is a shame, because it’s an essential part of getting great results. As a society, we’ve become more design conscious and even consider design in deciding which companies deserve our business.

According to a 2018 Adobe and Econsultancy study, organizations describing themselves as design-driven outperform their peers by a considerable margin, and 73% of respondents use design to differentiate their brand.

Good survey design conveys professionalism and shows that a brand cares about providing a good customer experience in every interaction.

Bad design, beyond hurting your brand image, undermines the quality of your data because it’s less intuitive. If respondents have difficulty answering questions because of poor design, they might not bother.

Here’s how to step up your survey design and get better data:

1. Use plain background colors.

When choosing the background image for your survey, you might be tempted to use vibrant photographs, but there’s a good reason why you shouldn’t.

The survey is there to capture people’s responses to specific questions. Vibrant background images can distract them.

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