4 marketing lessons from ‘Stranger Things’

The Netflix hit’s second season becomes available Oct. 27, and fan excitement has been boosted by robust campaign messages and partnerships. Here’s what communicators can take away.

The wait is nearly over: On Friday, fans of “Strangers Things” can journey to the Upside Down.

Netflix has used social media to boost viewers’ excitement about the next installment of its popular series:

Do you copy? pic.twitter.com/FLYlrGrYeL

— Stranger Things (@Stranger_Things) October 25, 2017

Netflix has undertaken multiple efforts to make sure audiences tune in to the show’s newest episodes.

Here are four lessons marketing pros can take from the clever efforts to promote “Stranger Things”:

1. Make it interactive.

Netflix partnered with Lyft to promote the “Stranger Things” second season, and the result is a strange—perhaps even scary—ride.

The Verge reported:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.