Content Marketing 4 steps to run a stellar brand journalism site Your boss wants you to cover another boring groundbreaking ceremony, but you know your readers won’t care. Here’s how to write stories that satisfy both your executives and your customers. By Kristin Long@KristinMLongAug. 19, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.