4 techniques to get extra mileage from a popular blog post

Your brilliant insights shouldn’t be a one-shot deal. Consider adapting them for video or reworking them as a guest post to extend your content’s reach—and SEO.

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A good blog post represents a significant investment of your time and resources.

So, what happens when you polish off a post, publish it to your website and spread the word on social media? Hopefully, you’ll see a big spike in hits, “likes,” comments and shares, but eventually all that activity tapers off. That can be deflating.

What if there was a way to extend the usefulness of your blog post, to mine it for all its worth? As it turns out, there are several ways to get the highest possible ROI from your content investment.

Here are strategies for optimizing each blog post:

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