4 tips for recycling content

Technology moves fast, but that doesn’t mean you have to toss all the old content on your website. A little reworking can make it look like new.

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In late 2011 and early 2012, the Public Relations Society of America undertook the big task of redefining public relations.

Before this happened, the industry was working with a 40-year-old definition. No one had reviewed it since 1982.

A lot has changed since 1982. Not only have TV shows and movies grown up, but so have Prince William and an entire industry. Social media has turned the PR industry on its head, and technology is changing more quickly than ever.

The evolution of technology

Technology evolves so quickly that it’s reaching millions—even billions—of users in no time at all. It took older technologies years to reach 50 million users:

Nearly every year a new social network pops up. We mostly recently got acquainted with Google+, Pinterest, Instagram, Vine and SnapChat. The list continues to grow.

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