In late 2011 and early 2012, the Public Relations Society of America undertook the big task of redefining public relations.
Before this happened, the industry was working with a 40-year-old definition. No one had reviewed it since 1982.
A lot has changed since 1982. Not only have TV shows and movies grown up, but so have Prince William and an entire industry. Social media has turned the PR industry on its head, and technology is changing more quickly than ever.
The evolution of technology
Technology evolves so quickly that it’s reaching millions—even billions—of users in no time at all. It took older technologies years to reach 50 million users: