Hey everyone. Let’s do a video!
It sounds like so much fun—and it is.
More and more companies are producing PR and marketing videos and, thanks to the Web and social media, these videos have become easily shareable pieces of content.
Video allows company leaders to share their stories with customers and prospects. The “about us” video is the most common one businesses produce, and it typically lives on a company website. It tells people who you are and what you are about.
That’s the video every business should already have.
You want more. You want your company to stand out from the competition.
Here are four videos most companies don’t produce but should:
1. Event videos
If you work for a company that’s hosting a big event, this is a double content opportunity.
The first opportunity is a preview video. How will you promote the event? Will you send an email or post it on social media? Can you think of anything that will grab more attention than linking to a video?