5 content marketing ‘best practices’ to ignore

Content marketing is a discipline hamstrung by so-called best practices that discourage and mislead beginners and adepts alike, says this successful content-marketing veteran.

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Online content marketing has been around for a decade or so. Like anything digital, content marketing has metamorphosed from its origins on message boards to its mature form that includes anything from animated infographics to skydiving stunts.

I assert that you can ignore the five “best practices” below that have become accepted over the years. (Then I’ll reveal the only enduring best practice you need to follow,) The five outdated best practices include:

1. Generate more content!

One of the most widely accepted best practices urges marketers to produce more content.

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