Want to do more with less staff?
Need to develop a long-term plan for your efforts?
Here are five things you can do in 2013 to help you answer your burning content marketing questions.
1. Assemble a diverse content marketing team.
Make sure each team member knows one another’s strengths and weaknesses. Build in processes so team members can depend on each other as you develop a diverse team of specialists, generalists, and hybrids. For example, there may be certain people on your content marketing team that may not be as detail oriented. These team members most likely would make better editors or proofers, whereas the more creative team members might be better writers or graphic designers.
The key is to have a wide range of skills and interests so team members can learn from one another. It may be helpful to have people outside the marketing department help you with your efforts.
2. Develop a marketing technology roadmap.