If you’ve heard the expression, “Big things come in small packages,” you know a little something about snackable content.
This social media content category might be composed of small, easy-to-consume chunks of information—a tweet, a Facebook video or an Instagram meme—but it is nonetheless a mighty force for your brand.
Snackable content not only delivers information that’s easy to consume but also makes the best use of existing content. By breaking an infographic, for example, into a series of memorable quotes and videos, you gain:
Recently, snackable content has gotten a bad name and has even been left for dead. According to a piece in re/code, snackable content isn’t substantive enough to deliver value to readers.