5 marketing tactics for bolstering employee engagement

Think of your colleagues as consumers, and you’re off to a great start. Listening to what they want and tapping into the power of influencers will build on that initial momentum.

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Engagement tips via marketing

The value that employees bring to customer relationships is becoming ever clearer.

It does, however, raise important questions: Why don’t internal communicators and marketers work more closely together? Aren’t employees basically your internal consumers?

A recent Gallup study revealed that two-thirds of employees are disengaged at workActively disengaged employees cost U.S. companies $483 billion to $605 billion each year in lost productivity.

Here’s what HR pros and internal communicators can learn from their marketing colleagues:

1. Listen more.

Marketers know the biggest competitive advantage in business is a greater knowledge of consumers. For communicators, the biggest cultural advantage should be a greater knowledge of employees.

Consumer marketers obsess over emotional insights: What makes our audience tick? What motivates them, inspires them, turns them off? The smartest brands have access to thousands of data points.

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