5 rules for video content marketing

Specifying your objective is just the beginning. Remember to consider distribution and an online home for your masterpiece, among other key concerns.

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Some things just belong together. Shoes and socks. Bees and honey. Peanut butter and jelly.

Videos and advertising.

Whether they’re instructional, informational or simply for fun, videos are an important part of today’s marketing strategy.

According to a recent report sponsored by Demand Metric and VidYard, almost 70 percent of marketers use video as part of their marketing strategy, and 82 percent say they’ve seen success with video content marketing initiatives. If you’re planning to give video a larger place in your content marketing strategy for the coming year, here are a few things to keep in mind:

Define your goals. Within the context of content marketing, videos can mean different things to different people. If the marketing team whips together a video highlighting features of a new product when the CEO is expecting something that depicts a day in the life of an employee, that’s an expensive lesson to learn. Make sure everyone is on the same page before the cameras roll.

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