The best executive presenters are storytellers at heart.
Storytelling is powerful. It can help charities secure more donations. It’s been tested as a technique in mock trials to persuade juries. Storytelling also impresses in business, and can help sway people’s opinions while helping you earn respect.
In a recent episode of the CBS show “The Good Wife,” the main character, Alicia Florrick, was the keynote speaker at the American Bar Association’s annual meeting. A few days prior to the meeting, she nervously shared her speech with her business partner, Cary, who told her the talk was dry.
Tell your story, he advises her. That’s what people want to hear.