In Edelman research, three-quarters of respondents want top execs at the vanguard of social responsibility efforts—but how effectively are those honchos taking up that mantle?
Writing the text is only part of the preparation necessary to ace a public speaking engagement. Consider these insights.
Amid palpable partisan rancor, the president urged an end to the ‘politics of revenge, resistance and retribution.’ Optics in the House chamber grabbed the lion’s share of online buzz, however.
For PR pros—and for anyone seeking a green light and a hefty budget for a project—wowing your organization’s leaders hinges on sharp, data-rich delivery. Follow this guidance.
The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Communicators often have to broadcast a message they find unpalatable but inescapable. Here’s how to hold your nose and hit “send” —and keep your pride intact.
To improve your campaigns, your efforts must be measured, and team members should be held to account. Here’s how to solicit and offer critical feedback without alienating your team.
The former president was remembered as a decent man of public service and grace even in defeat. His words have much to offer communicators and PR pros.
Planning an elaborate presentation—clicker and PowerPoint slides at the ready—is one thing; you have time to prepare. Here’s how to be articulate and on point at a moment’s notice.
One of the great interviewers of our era shares foolproof ways to elicit more substantive responses, spark spicier discussions and establish better connections in the workplace.
Repeatedly saying ‘like’ or ‘um’ diminishes your credibility—and makes your audience want to jump through the nearest window. Here’s how to stop annoying speech patterns.
From working your vocal cords to streamlining your life, these practices will bolster your presentation style and clear your head to make room for new ideas.
There’s no need for hypnosis or subliminal messaging here, but applying a few tenets of how the human mind works will help you convey your overriding themes—and make them stick.
