Robby Brumberg
How do you handle an awkward CEO?
If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.
Executive Communication
Amanda Athuraliya
6 simple steps to craft a great speech
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
Dorothy Crenshaw
6 key occasions when your CEO should be the key spokesperson
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
Shel Holtz
How to stay afloat in the age of employee activism
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
Russell Working
6 lessons from a never-delivered Apollo 11 disaster statement
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Elizabeth Williams
Why and how you should prevent your CEO from blogging
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Alysha Light
6 potent tips for nailing media interviews
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Rob Cottingham
Why and how you should get to know your audience before a speech
Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.
Adam Fisher
How to quiet your nerves before a big presentation
How much should you prepare—and what steps can help you avoid gaffes that will bring your performance to a screeching halt? Try these eight steps.
Beki Winchel
How to convert social media critics into avid fans
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
Nick Morgan
Your speech hinges on this 1 key factor
No, it’s not a good opening joke. Presence determines whether your orations soars or bores.
Adam Fisher
How to handle media interviewers that ask for guarantees
When responding to a crisis, the public wants to know for certain that mistakes won’t be repeated. Here’s how to navigate this sticky situation.
William Comcowich
7 ways to wrangle an unpredictable leader
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
Christina Hennessy
Beyond words: Vocal and body language techniques for TV interviews
Your message is, of course, paramount, but poor habits such as slouching, shifty eyes and verbal upticks will undermine your credibility.
David Meerman Scott
7 techniques for guiding a scintillating panel discussion
As a moderator, you can follow a staid format and have all your panelists nodding in agreement—and your audience nodding off. These approaches will help juice things up.
