5 things you must cover in your social media guide

A social media style guide is connected to your brand voice. You want your brand essence to be showcased on social media and other marketing platforms for better brand recognition.

A social media style guide can offer your team concise information about publishing posts, so there’s less room for error. It will also make it easier for you to train new employees. That, in turn, will save both parties time. The less time you waste, the faster you’ll reach your social media goals.

In creating your guide, you need to understand what to include in it in the first place. Here’s a list of important elements:

1. Consumer persona

Creating a consumer persona of your target audience is an important exercise for any business. The consumer persona is an exclusive collection of data about your target audience.

Source: Alexa 

Including a detailed consumer persona in your social media style guide will allow your team to understand the audience they’re targeting. That will help them customize social media content accordingly.