5 things you must know about live-streaming video

Botching your kid’s music recital is one thing; blundering a professional assignment is quite another. Follow this advice to stay in the good graces of clients and grandparents alike.

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Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends).

It didn’t go well. Lack of mobile connectivity caused the start time to lag, and by the time I got it up, I missed recording most of her performance.

This got me thinking: As popular as Periscope, Facebook Live Video, Hangouts On-Air and Meerkat are, broadcasting a live video from a mobile device has the potential to quickly go south. (Note: Meerkat will soon be ditching the live-streaming business.)

Here are five ways that you can improve the end user’s experience of your live-streaming content.

1. Ensure good connectivity.

“If you lose connection while live, find a place with a better signal,” offers the guidance on Facebook Live Video best practices.

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