Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
TV networks commonly send camera crews around the world after major disasters.
What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017?
Covering the news, of course. The electric, gas, and steam service—which provides energy for the 10 million people in New York City and Westchester County—sent volunteers to the U.S. Caribbean island to help restore power.
In a Ragan Training session, “Use video to tell powerful stories about your brand,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions.
Joined by their photographer colleague, they offered tips for organizations that might cover their response to a natural disaster.