5 tips to ignite creativity

Cranking out fresh content is a grind. Grease your productivity wheels by newsjacking, rejiggering an old piece or mirroring a successful competitor’s initiative.

Ragan Insider Premium Content
Ragan Insider Content

If writing is part of your job, you know the nonstop struggle to produce inspired ideas.

Everyone gets stuck. Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas.

Try these five strategies when the well runs dry:

1. Diversify your content.

Do all your articles have the same format?

If you’re stuck in a 500-word, five-bullet blog post rut, consider creating:

For inspiration, check out the Travel Channel blog, which features a lovely mix of topics and formats.

2. Monitor trending news.

Newsjacking is an easy way to find inspiration.

To see what’s trending in your industry, give Buzzsumo a try. It can help you find popular stories related to your search term, and you can take a broader look at general news topics or coverage.

What’s happening that you can piggyback on? Find a compelling person, story or event that has a broad appeal, and use that topic as a springboard for your piece.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.