If you don’t have a mobile strategy for 2014, you’re missing out. A text message won’t get lost in the sea of posts, tweets, or emails you send to patients.
“Every phone has SMS on it,” says Sam McKelvie, head of mobile strategy at Mobile Commons, a mobile software provider. “Texting goes across all demographics, age, race, and socio-economic statuses.”
A mobile strategy can help you gather more data about your patients.
“As a health care communicator, you can get so much data from the people participating in mobile campaigns,” McKelvie says. “Gone are the days of long-term follow-up interviews and phone surveys. People are willing to respond back and forth by text.”
Mobile Commons shares five examples with us of how mobile is changing health care. Bonus reading tip: Download this eBook today to read about four more stellar case studies.
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