5 ways to communicate calm in a crisis

Needless to say, we’re not working in BAU (business as usual) times.

Thanks to COVID-19, social justice issues and even new WFH realities, communicators of all stripes are thrust into the roles of problem solver and crisis planner.

So how do you react without scrambling?

“Focus on communicating with care, compassion and clarity,” said Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson in Ragan’s recent “New Roles for Communicators” webinar.