William Comcowich
Why communicators should prioritize privacy in 2020
As new data security laws come into effect, PR pros must be at the forefront of efforts to prevent reputational crises—or worse.
Crisis Communications
Ted Kitterman
Will Facebook’s deepfake ban be enough?
With rising concerns about fake content on social media platforms and deep mistrust surrounding the upcoming 2020 elections, the tech company makes a bid for users’ trust.
Regina Luttrell and Adrienne A. Wallace
The secret to modern crisis response success
Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever.
Elizabeth Baskin
When change fatigue strikes, seize the communication opportunity
You can help your colleagues embrace the unavoidable twists and turns by offering a mission-connected, big-picture view and explaining their respective roles in the next chapter.
Rob Clark
How leading with values helped Medtronic respond to Hurricane Maria
When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.
Andrew Gilman
Legal has its role, but PR must have a decision-making voice—here’s why
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
Russell Working
Texting finds niche in internal crisis comms
In a hurricane or office closing, staffers won’t necessarily check their work emails. They will, however, hear the ping on their mobile phone.
Evan Nierman
Popeyes, a case study: Crisis response takeaways for franchises
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
Wojtek Dabrowski
Why companies should invest in reputation
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.
Ted Kitterman
Infographic: How to respond to negative consumer reviews
An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.
Richard Levick
Guideposts for aligning your legal strategy and crisis response
When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.
Robby Brumberg
How, when and where should you communicate bad news?
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
Ted Kitterman
Panera’s missed opportunity offers crisis response lessons
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
William Comcowich
6 tips to quell calls for a boycott
If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan.
Nick Lanyi
The 3 biggest mistakes in most crisis comms plans
Put yourself in position to succeed by avoiding the errors that most organizations make.
