Crisis Communications

Danielle Wiley

5 tips for using influencers to alleviate a crisis

When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.

Ted Kitterman

Elon Musk draws criticism for fire-spewing merchandise

The serial entrepreneur has released a flamethrower—which he is calling ‘not-a-flamethrower’ for legal reasons—in his latest move to draw a crowd. Will this new effort backfire?

Brian Pittman

3 often-overlooked steps to take before crisis strikes

Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.

Ted Kitterman

Google parent faces backlash over rejecting diversity plan

Shareholders at Alphabet quashed an initiative to tie executive pay to inclusion metrics. Critics say the company has failed to address cultural rifts and foster a welcoming environment.

William Comcowich

Crisis comms sees a new tactic: Apology ads on TV

Facebook, Uber and Wells Fargo have all taken to the airwaves to bring their mea culpas into consumers’ living rooms and mobile devices. How much impact are they making?