William Comcowich
7 ways to wrangle an unpredictable leader
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
Crisis Communications
Beki Winchel
Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Ted Kitterman
How money, clout and abortion laws fueled a PR firestorm
The University of Alabama returned a $21 million gift to the donor, who claims the move is retaliation for his pro-choice advocacy. The exchange is a cautionary tale of a lag in messaging.
Corina Manea
4 PR gaffes that jeopardize your reputation
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
Ted Kitterman
Slammed in op-ed over maternity policy, Nike stands its ground
Olympic runner Alysia Montaño, writing in The New York Times, said the sports gear company penalizes athletes who get pregnant. Nike counters that it has updated prior practices.
Tim O'Brien
Report: How to respond when a celebrity endorser missteps
There is a benefit to acting quickly, but severing the relationship isn’t always the best option. Consider these insights from a study examining 230 crises.
Ted Kitterman
Delta’s anti-union campaign draws ire, as internal messaging goes public
The airline encouraged employees to buy video games instead of paying union dues. That message elicited widespread backlash; AFL-CIO’s social media response also overstepped.
Beki Winchel
3 ways PR pros can weather a crisis and come out on top
These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.
Ragan Staff
3 crisis scenarios your organization might not be prepared to address
Ensure you’re prepared for new risks with help from the experts at this conference.
Ted Kitterman
Tesla responds to viral video of exploding car with video of its own
The company insists its electric cars are 10 times less likely to catch fire than other automobiles, but it might have trouble convincing customers. CEO Elon Musk’s antics might not be helping.
Ted Kitterman
In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns
Platform execs told investors it has set aside $3 billion in preparation for a record FTC penalty. Critics say it’s a slap on the wrist, and users and shareholders are shrugging.
Beki Winchel
3 diversity lessons from Ancestry’s recent ad backlash
The genealogy service issued a mea culpa following outrage over an ad that many said ‘romanticized’ slavery. Here are several takeaways to ensure you don’t face a similar crisis.
Ted Kitterman
Boeing’s Dreamliner attracts scrutiny after damaging workplace report
While still trying to tamp down the crisis around the global grounding of its 737 Max, it faces new allegations of lax standards on another product line—and the stifling of whistleblowers.
Ted Kitterman
Notre Dame fire elicits a flood of donations from brands worldwide
Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.
Beki Winchel
3 ways MSNBC optimizes social media to handle crises
The organization’s SVP of communications says that online platforms have become ‘the best vehicle for PR.’ Consider these insights for protecting your organization’s reputation through a range of networks.
