Wojtek Dabrowski
Why companies should invest in reputation
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.
Crisis Communications
Ted Kitterman
Infographic: How to respond to negative consumer reviews
An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.
Richard Levick
Guideposts for aligning your legal strategy and crisis response
When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.
Robby Brumberg
How, when and where should you communicate bad news?
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
Ted Kitterman
Panera’s missed opportunity offers crisis response lessons
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
William Comcowich
6 tips to quell calls for a boycott
If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan.
Nick Lanyi
The 3 biggest mistakes in most crisis comms plans
Put yourself in position to succeed by avoiding the errors that most organizations make.
Gerard Braud
Expert guidance to prep your spokesperson—before a crisis hits
It takes more than just memorizing a script. Here’s how to handle tough questions in a thoughtful, genuine and safe manner.
Ted Kitterman
Hong Kong seeks to hire PR crisis firm—but finds no takers
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
Ted Kitterman
PR crises that have defined 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Kristin Miller
5 common missteps in crisis communication
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted.
Ronn Torossian
3 steps for protecting your organization from a crisis
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
Shirley Powell
How to respond when you go viral for all the wrong reasons
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Ragan Staff
Announcing Ragan’s Health Care PR and Marketing Awards finalists
Congratulations to this year’s honorees.
Ted Kitterman
Google clamps down on political debate at work
The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.
