The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan.
Put yourself in position to succeed by avoiding the errors that most organizations make.
It takes more than just memorizing a script. Here’s how to handle tough questions in a thoughtful, genuine and safe manner.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted.
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Congratulations to this year’s honorees.
The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
If you’re keen to assert more authority around the office—and shore up your job security—home in on these hot workplace comms trends.
Brand managers and PR experts want to avoid choosing a side, but that doesn’t mean they won’t be dragged into the political scrum. Here’s how you can safeguard your organization.
If you resist or ignore pushback, you could compound the crisis. Instead, listen to your workers, let them blow off steam, and make a good-faith effort to accommodate their demands.
