5 ways to create hospital videos that bring ROI

Ask patient advocates for advice. Win doctors’ trust. Remember that emotion trumps logic. Learn from Arnold Palmer Hospital for Children’s compelling videos.

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When a couple named Nicole and Trey learned that their in-utero baby had a severe heart defect, they wept for days.

They vowed they would do everything they could to fight for the baby, whom they nicknamed The Tin Man because he needed a healthy heart.

Arnold Palmer Hospital for Children told the story of the infant’s birth and surgery in an inspiring video called “The Tin Man,” drawing 58,000 views on YouTube. It proves the power of video, particularly in a hospital setting, where doctors and nurses heal people and cheat death every day.

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