There are many reasons why it’s a good idea to reuse your blog content from time to time.
First, updating content takes a lot less time than creating a post from scratch.
Second, an old post could be new to readers who recently started following your blog.
Third, if you’ve changed your mind or uncovered new research about a topic, it’s wise to update your thoughts. (Thanks to SEO, people searching for your post’s topic might still stumble across your piece, even if it is a few years old. Ensure the article is accurate and reflects your true feelings.)
Some of the best posts to refresh are evergreen, integral to your blog’s canon and have a lot of social-media shares.
Let’s look at five ways to update old content:
1. Share new research: As I mentioned earlier, you should update your post if there is new research about your topic or you’ve changed the way you feel about it.