There are many reasons why it’s a good idea to reuse your blog content from time to time.
First, updating content takes a lot less time than creating a post from scratch.
Second, an old post could be new to readers who recently started following your blog.
Third, if you’ve changed your mind or uncovered new research about a topic, it’s wise to update your thoughts. (Thanks to SEO, people searching for your post’s topic might still stumble across your piece, even if it is a few years old. Ensure the article is accurate and reflects your true feelings.)
Some of the best posts to refresh are evergreen, integral to your blog’s canon and have a lot of social-media shares.
Let’s look at five ways to update old content:
1. Share new research: As I mentioned earlier, you should update your post if there is new research about your topic or you’ve changed the way you feel about it.
2. Create an infographic or slideshow: Repurpose an old post’s content into an infographic or slideshow. For example, if your post is about how to talk to your hair stylist to get the best cut, create an infographic that lists the questions you should ask during the appointment. Infographics make information easy to follow and share.
3. Develop an email series: If you wrote a series of posts (or a long-form post) on a particular subject, break down the information into smaller pieces for an email series. Answering common, yet tricky questions about your industry makes for a great email series, because everyone wants to know the answers.
4. Shoot a video or host a podcast: Who says all content should be written? Videos are a great way to break down complicated subjects. If you’re covering an in-depth topic, a podcast series would work well, too.
5. Publish an e-book: Gather a bunch of similarly themed posts and create a free e-book. Make sure to share it on social media and link back to the content on your blog.
The next time you aren’t sure what to post about, look back at your old articles. You’re sure to have some gems worth polishing.
Do you have any other suggestions for refreshing tired, old blog content? Share your advice in the comments.
A version of this article originally appeared on PR Fuel.