5 writing secrets to bolster your email campaigns

A well-written subject line can be the difference between rising to the top of the inbox or going straight to the trash bin. Here are some tips.

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There’s one simple way to get more attendees to your webinars, eyeballs on your content, and wallets ready to buy: killer email marketing.

Your email list is only worth the engagement you get. No matter how big your list is no one sees your content if no one opens your emails.

Writing great subject lines is the first step to eliciting clicks and opens.

Here are five simple tricks that you can put into practice immediately to increase open rates:

1. Use numbers.

Numbers are your email subject line’s best friends.

Extensive A/B tests by email platform Campaign Monitor found subject lines with numbers achieved a 57 percent better open rate than those without.

It suggests:

The key to success with this formula is the number you use. If you are suggesting effort a reader needs to expend (like steps in a process for instance), then using a low number works better as it suggest the process is quicker and easier. However, if you are providing value to the reader (like a number of ways to increase email subscribers) then a higher number will work better as it increases the reader’s perception of the value your email will provide them.

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