My pile of books has grown dangerously high. Here are a half-dozen quick takes to reduce the pile and share some interesting reads:
1. “The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change” by Jannifer Aaker, Andy Smith and Carlye Adler
I hate acronyms. They’re supposed to help you remember key insights, but the only people who remember them are the geniuses who thought them up.
EXCITE. Now, what was that one? Oh, yes. E is for excellence. But what’s the X for?
That’s usually as far as I get.
Acronyms are corny, forced and never work. They either spell something dumb, or you have to distort one or two words in the acronym to spell the right word.
Now, I may have to revise my dislike. “The Dragonfly Effect” includes acronyms, but the book is a straightforward, useful analysis of how to spread the word in a social-media-saturated age.