6 changes to get employees to open email

Who the message is from and what it’s about is key to getting employees to open broadcast email. Keep it brief, and let them know ‘What’s in it for me?’

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Argh! It happened again.

You laid out everything your employees should know in minute detail. Yet they are still in the dark. Only a tiny fraction actually opened the email, fewer read it, and fewer still clicked to take action.

If you’d like to see better email engagement, adjusting your subject lines and “from” addresses will give your email messaging better traction.

“We filter email using those two factors together,” says Michael DesRochers, PoliteMail’s founder and managing partner. “First you look at who the message is from, and then what’s it about.”

Drawing from performance metrics of more than 200 million internal emails in PoliteMail’s customer base, the email analytics company crunches the numbers to offer tips for your internal campaigns.

1. Send it from someone they’ll pay attention to.

The “from” address is generally the first thing your recipient notices. That makes it your first chance to snag an associate’s attention. Botch that, and you’re already fighting an uphill battle.

Why? For one thing, the “from” address is a larger font in most email displays. You only have about 20 characters to pique your recipient’s attention.

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