6 free visual marketing tools

Are you looking for a way to make charts more appealing? Do you wish you knew what font was on your competitor’s ad? These tools can help.

Ragan Insider Content

I’m no artist, and sometimes it bothers me how easily some people pick up a pen and paper and create a masterpiece.

My imagination doesn’t work that way.

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I’m worried I’ll get left in the visual storytelling dust.

I know I’m not alone.

Luckily, we non-artists have a few tools to mask our lack of design talent.

These tools are free, but often have advanced paid features for when you’re ready to step up your game. They don’t replace a designer’s expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates.

1. Canva

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