Are your content marketing efforts accomplishing anything substantial? How do you know?
How are you measuring the weight and worth of your efforts?
There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. The trick is to establish what’s important to you (or your boss)—and then to consistently monitor those meaningful metrics.
Here are six noteworthy stats that help reveal the true merits of your content initiatives:
Email clickthrough rates
Email is still one of the most effective—and cost-effective—ways to reach customers. However, go beyond measuring mere “open rate,” which doesn’t tell you much.
When you send out your weekly, monthly or quarterly newsletter, how many recipients are clicking through to your website? If your emails are consistently driving high volumes of website traffic, your content is doing its job. If no one’s clicking, your content’s not sticking.
Email subscription rate
If your subscriber base is steadily growing, it’s proof that you’re enticing them with good content.
To ensure the subscription rate balloons instead of shrinks, follow this data-backed guidance for email success: