Perhaps the trickiest aspect of content marketing is consistently coming up with fresh ideas that will resonate with a target audience.
Regardless of your subject matter, writing with insight and creative flair is a grind. You can always recycle or repurpose content, but your readers (and Google) prefer originality.
If you need a creative boost, try these six helpful resources:
Google’s Keyword Planner can help you build Adwords search campaigns, but it’s also useful for discovering topics related to your keyword search.
To use Google’s Keyword Planner, set up a free Adwords account. Google will ask you for your billing details, but you can skip this step if you just need the search functionality.
The keyword planner will shed light on the volume of monthly searches, the competition and suggested bid price for keywords related to your query. To search for content ideas, don’t limit yourself to concepts closely related to your search terms.